Porsche Mission E – Design Prize

The Porsche Mission E has been named as the 2015 Concept Car Design of the Year at the Car Design Night in Geneva.

As Head of the Style Porsche, Michael Mauer is responsible for defining the fine line between established identity and progress that not only determines the success of each new model but also defines the brand’s worldwide perception. The expertise of the 53-year-old and his team of over 100 designers, model builders and CAD-specialists naturally extends far beyond the line management of today’s series. A new movie about the development history of the electric concept car Mission E makes this strikingly clear.

Will Porsche remain true to its principles? Will Porsche remain innovative? Both questions are answered with a resounding yes in the film about the Mission E. Since becoming head of the design department at Porsche in 2004, Michael Mauer’s work has been confronted with these two questions several times. Take the Panamera as an example: as a completely new model without a predecessor, Mauer’s first project was a showpiece for the fine line between brand and product identity. “There are a few elements that define our brand identity and we stick with those,” says Mauer and gives the hood’s topography as an example. Due to its front engine, the Panamera naturally doesn’t feature the same rollercoaster hood as the Porsche 911. Nevertheless, it mirrors the Porsche icon’s curved bodywork. The pronounced side skirts over the rear wheels are inspired by the 911 as well.
At the 2016 Geneva International Motor Show, Porsche currently presents the new 911 R and 718 Boxster. But another car catches also attention: the Mission E. The Porsche won the “Best concept car design” award at the prestigious Car Design Night on the eve of the first press day.

The Award, decided by a panel of 18 professional car designers, selected the Mission E from a shortlist of 20 concept cars unveiled in 2015. The Car Design Night, organised by the online platform Car Design News, is one of a series also held at the Paris, Frankfurt, Shanghai, Beijing and LA Motor Shows and has become a popular event for professional designers.

Car Design Review editor Guy Bird commented: “After the first batches of votes came in, it became clear the Porsche Mission E would be a front-runner for 2015 Concept Car Design of the Year. Judge after judge praised the four-seat EV concept’s clarity and simplicity of design and by the end of the voting the Mission E was a clear winner. A great concept car then, and due to inspire a production car before the end of the decade, it’s also a design with an exciting future.”

The Mission E was also awarded ’The Most Beautiful Concept Car of the Year’ prize by a panel of judges of the ‚Festival Automobile International’ in Paris in January.

The Porsche Mission E

In December, it was announced that the concept would become a reality, with the Mission E planned to reach production before the end of the decade. The concept: Four doors and four single seats, over 440 kW (600 hp) system power and over 500 km driving range. All-wheel drive and all-wheel steering, zero to 100 km/h acceleration in under 3.5 seconds and a charging time of around 15 minutes to reach an 80 per cent charge of electrical energy. Instruments are intuitively operated by eye-tracking and gesture control, some even via holograms – highly oriented toward the driver by automatically adjusting the displays to the driver’s position.

Consumption data

911 R: Combined fuel consumption 13.3 l/100 km; CO2 emissions: 308 g/km718 Boxster: Combined fuel consumption: 7.4 – 6.9 l/100 km; CO₂ emissions: 168 – 158 g/km

News Source: Newsroom.Porsche
Full Article:  https://newsroom.porsche.com/en/products/porsche-mission-e-concept-geneva-international-motorshow-design-prize-12281.html