Porsche, the iconic automaker known for its sports cars, supercars, and SUVs, is entering the electric vehicle (EV) charging game with its own exclusive network. This new project is aimed at providing a top-tier charging experience tailored to the needs of Porsche’s affluent European customers. Despite being part of the Volkswagen Group, which owns a share of the Ionity charging network, Porsche is determined to forge its path in the EV charging landscape. This move reflects Porsche’s commitment to the electrification journey, ensuring its EV owners are well catered to in the transition to a sustainable future.
Vision and Preparedness in the Electrification Era:
As part of the Volkswagen AG group, Porsche’s ownership structure and close relationship with its parent company provide unique insights into the automotive landscape. With the foresight to recognize the significance of EV charging infrastructure, the Volkswagen Group collaborated with other manufacturers to establish Ionity, a high-power EV charging network in Europe. However, Porsche’s desire to maintain exclusivity and provide a tailored charging experience for its customers led to the development of its fast-charging network.
An Immersive Charging Experience – The “Charging Lounge”:
The first station of Porsche’s fast-charging network, aptly named the “Charging Lounge,” is already operational just outside Bingen am Rhein, near Frankfurt. This luxurious charging facility houses six 300-kW DC fast chargers and four 22-kW AC charging points. The network will initially expand across Germany, followed by Austria and Switzerland.
Looking Ahead: Next-Generation Charging Technology:
Porsche’s future EVs are poised to benefit from cutting-edge charging technology. The company hints at the possibility of battery packs with a voltage over 800V in upcoming models. As the charging network evolves, the Alpitronic DC fast chargers are expected to increase their charging speed from the current 300 kW to an impressive 400 kW per hour, significantly reducing charging times for Porsche EVs. This enhanced charging capability may allow for an energy storage top-up in as little as half an hour.
An Environmentally Conscious Approach:
Porsche’s commitment to sustainability extends beyond fast-charging technology. The “Charging Lounge” reflects the company’s eco-consciousness with electricity sourced entirely from certified renewable sources. Additionally, the lounge’s digital operation optimizes power consumption and utilizes energy generated from solar panels installed on the roof.
Exclusive and Inviting Amenities:
As part of the charging experience, Porsche ensures that drivers are comfortable and engaged during their charging sessions. The “Charging Lounge” amenities include modern bathrooms, drink and snack machines, magazines, free Wi-Fi, and even a small gym equipped with a smart mirror. This holistic approach caters to drivers who appreciate staying fresh and energized while embarking on road trips.
Customer Access and Billing Convenience:
Access to the Porsche Charging Lounge is exclusive to Porsche EV and PHEV owners, who can find the lounges through their vehicle’s navigation systems. A Porsche ID is required for entry, ensuring the system identifies and grants access to registered Porsche owners. Alternatively, entry can be gained through a manufacturer-issued charging card or a unique QR code from the MyPorsche app. Payment for fast-charging is simple, with a flat rate of €0.33 ($0.36) per kWh.
Conclusion:
Porsche’s new fast-charging network stands as a testament to the company’s commitment to providing a luxurious and seamless experience for its EV customers. With plans to electrify 80% of its vehicles by 2030, Porsche is firmly embracing the electric future while preserving the iconic allure of its legendary sports cars. As the automotive world accelerates towards electrification, Porsche’s exclusive fast-charging network promises to be a haven of convenience and sophistication for its discerning clientele.