Taycan Sales Illustrate Porsche Is Leading The Electric Sports Car Revolution

Porsche celebrates the 100,000th Taycan and is far ahead of its competitors.

Launched in 2019, the Porsche Taycan was the brand’s first electric model and ushered in a new era for the automaker. Although it was initially unclear how successful the electric sports sedan would be, impressive sales figures soon followed. Now, just under three years after its market launch, the first milestone in the still young history of the Taycan has been reached with Porsche already producing 100,000 units.

Taycan Reaches 100,000 Units After Just Over Three Years

According to information from Porsche, Taycan number 100,000 had already rolled off the production line on Nov. 7 as a Turbo S for a customer in Great Britain. The Taycan is assembled at the company’s headquarters in Zuffenhausen as a sedan, the Sport Turismo and Cross Turismo with five different drive options. In addition to regular updates, next year should see the Taycan’s first major redesign, and the first prototypes have already been spotted testing.

According to Porsche, many customers have so far covered well over 62,000 miles (100,000 kilometers) with Taycans assembled over the past three years, and one is even approaching 124,000 miles (200,000 kilometers) with hardly any significant maintenance problems reported to date.

Competitors Lag Behind

Of course, the Taycan’s biggest competitors include the Audi e-tron GT from group sister Audi, which is based on the same platform as the Taycan but is only available in one body variant. However, it also faces competition from the other two German premium manufacturers Mercedes and BMW with their EQE and i4 models.

And it is precisely in comparison with these manufacturers that it becomes clear how far Porsche is ahead of its direct competitors with 100,000 units already produced. The Audi e-tron GT, for example, has only been on sale since last summer and has since achieved a total of just under 26,000 sales in the first half of 2021. Mercedes did not even launch its EQE sedan until spring 2022, achieving sales of around 2,000 units per month so far. This would therefore be a total of around 12,000 EQEs sold. BMW does not publish exact sales figures for the i4, but only refers to an order backlog of 34,000 units in Europe. Therefore, we can only speculate about worldwide figures. On the other hand, 41,000 units of the Taycan alone were sold in 2021.

Due to the known delivery problems, the Porsche Taycan is unlikely to quite reach its 2021 result, but this problem affects the entire auto industry, including its competitors. Nevertheless, the Taycan is likely to remain a successful model in the future.

_{^{Article Credits: Moritz Buder
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